A lead magnet is a free offer for your customers with the aim of obtaining the customer's email address.

 

What do all Lead Magnets have in common?

A lead magnet should help your customer as directly as possible in case of a specific problem or wish.

 

The ideal lead magnet

• is consumable in as short a time as possible (15 minutes)

• solves a problem

• has a direct effect.

 

Ideas for a possible lead magnet

• E-book

• Special report as PDF

• Whitepaper as PDF

• Guide as PDF

• Webinar

• Survey result

• Mini Course

• Challenge

• Checklists

• Quizzies